Nuffnang

Tuesday, 14 July 2020

Playing Hard - Netflix film about the making of For Honor

For Honor is an action video game from Ubisoft (listed on the Paris Stock Exchange) and Playing Hard is a documentary by filmmaker Jean-Simon Chartier about the creation of the game,. It follows 3 key players in the game’s creation, Creative Director Jason VandenBerghe, Producer St├ęphane Cardin, and Brand Manager Luc Duchaine, chronicling their journey from the start of their collaboration, until just after the game launches. It took Ubisoft roughly 4 years from 2013 to 2017.

I will not be doing a review of the documentary, especially since Kotaku has done a much better job here. The film offers a behind-the-scenes look at the development of a successful video game and I’ll list some of the more business relevant points here.

The video game development world is an incredibly “savage industry”, in the words of Cardin. It is a winner-takes-all world where according to him, 3 percent of all games takes 97 percent of total profits. Failure isn’t really an option.

Yet failure may well be the result. Development of a big video game is a complex process and the people running this at Ubisoft are experienced professionals. VandenBerghe has 20 years in the industry and Cardin spent 15 years at Ubisoft in various roles, at the point the documentary was made.

Experience doesn’t guarantee success, however. Cardin himself had a project he was working on for 2 years (and after spending 10 million dollars) cancelled. He hints at a team presentation that he had to convince his bosses that they could come up with a good new game proposal within 6 months, otherwise they would be assigned to work on existing titles.

The development process begins with a directive from Ubisoft, where Cardin’s team is assigned to work with VandenBerghe to pitch his vision to their bosses. The heart of the game lies in the fight mechanics, where instead of memorising a series of combo moves, For Honor tries to mimic a true swordfight, with particular attention to your enemy’s weapon positioning.

One important insight from the show is the risk involved and how the company tries to manage that risk. Yannis Mallet, CEO of UbiSoft Montreal speaks of his awareness that innovation is inherently risky, the greater the innovation, the greater the risk. Risk could be internal because the team has to fight for talent and resources, or external because competitors could be developing a similar and better product.

There is nothing as risky as developing a brand new game from the ground up. 85 percent of successful games are sequels and development of a new original game involves considerable risks for a studio.

There are many hoops the team has to jump through. At the very beginning of development, they had to demonstrate their concept to their marketing folks, and get their help coming up with names for the game. At each stage of the development process, they have to convince their higher ups that it is worthwhile to continue investing in the game.

3 years before launch, they held gaming tournaments in-house on a barebones version of the game to test for bugs or unfair game mechanics. This may sound like fun and games, but different projects have to compete for budget at each stage of development. This helped to keep senior management (local CEO Mallet) engaged and bought-in. Otherwise, their attention may be diverted to fighting fires on other existing products.

It isn’t just the local management at Montreal that needs convincing. Head office in Paris needs to approve all games and they would have to pitch again, with more bells and whistles, to management there. The team leads spoke of a fear that another internal competitor would be coming out with a product that is too similar to their own and be overshadowed. Also on their minds is the fact that very few original games are approved. Their pitch went really well and they were allocated more money than they asked for, much to their delight.

Fast forward to 1 year and 8 months before game release, they held a press conference to announce the game. At this point, the pressure to deliver ramps up. The team now consists of 200 people (soon to grow to 500), working with 5 studios and work is spread out across different offices in the world. Inevitably friction amongst the team begin to occur.

8 months before game release, they attended E3 in Los Angeles and the game release date was officially announced. One of the telling scenes show the 3 main characters of the show arguing over the fine points of the game trailer. For Honor would be highly anticipated, alongside major competitors like Zelda and Call of Duty. Their presentation went well, and opened up discussions with partners around clothing, action figures, animation series and amusement parks. This led to a bigger tour, in Cologne to do more promotion.

As they inch closer to the deadline, the team begins to feel the heat and start making hard decisions . Staffing is a problem and a decision was made to discard split screen functionality, an embarrassing setback, as Ubisoft had emphasized the importance of this feature in their media events

All this stress takes a toll on all 3 main characters. VandenBerghe’s relationship with the rest of the team breaks down. Duchaine speaks of his children missing him, while he is on one of his many trips to promote the game. 2 months before game release, Cardin literally had to escape to a cabin in the woods, to recover from the pressure and stress.

All this paid off when they received Gold Certification from Microsoft and Sony, which allows them to start burning discs for the game. At this point of the show, it is clear that VandenBerghe, despite having a cordial relationship with the team, will no longer continue on future iterations of the project.

Sales of the game went well, selling more than 1 million units on 14 Feb 2017 and 3 million units within 10 days. Customised versions are planned for some countries (less bloody for China market) and promotion work continues for Duchaine. At this point, the show ends as VandenBerghe moves on to other projects.

Playing Hard offers a peek into the journey to create a successful triple A game. By following in the foot steps of the 3 key players, it keeps the interest of the viewer, while allowing audiences who are unfamiliar to video game development a glimpse into how it is made.

I’ll leave you guys with the film trailer:



Saturday, 1 February 2020

Elite Commercial REIT IPO

A Happy New Year and a new REIT IPO. Here are articles from news articles and bloggers who wrote about this.

IPO details from The Business Times


ELITE Commercial Reit braved the choppy market to launch its initial public offering (IPO) on Tuesday, pricing its units at £0.68 or S$1.21 per unit, which will translate to a forecast distribution yield of 7.1 per cent for 2020 and 7.2 per cent for 2022.
This is the first pound-denominated Reit listing in Singapore in what could pave the way for more UK-focused Reits to list here, including new asset classes such as student accommodation.
The retail and placement tranches, together with the cornerstone units - the latter mostly taken up by private banking and wealth management clients of UBS, Bank of Singapore, and CIMB - will raise gross proceeds of about £130.9 million in all.
The retail tranche represents just 5 per cent of the offering, which management told reporters in an interview on Tuesday is a function of the "small" offering size.
There is, however, institutional participation from the existing investors in the private trust that holds the properties. All have agreed to roll over their existing stakes into the listed Reit vehicle.
These include investment holding company Kim Seng Holdings, formerly a sponsor of Viva Industrial Trust; as well as Apricot Capital, the private investment firm of Super Group's Teo family; LB Venture Capital, a wholly-owned unit of the Lian Beng Group; and Partner Reinsurance Asia, a UK-based reinsurance company.

Friday, 27 September 2019

Lend Lease REIT IPO

Another big REIT IPO. Here are articles from news articles and bloggers who wrote about this.

IPO details from The Straits Times


Sydney-headquartered Lendlease Group has lodged a prospectus to list a new Reit (real estate investment trust) - Lendlease Global Commercial Reit - on the Singapore Exchange's (SGX) main board.
About 387.5 million units at $0.88 each will be offered under the initial public offering (IPO) and a placement tranche.
The Reit's manager, Lendlease Global Commercial Trust Management, aims to raise gross proceeds of about $1.03 billion, which will pay for the costs of the IPO, the acquisition of the properties and working capital.
The Reit will initially consist of leasehold retail mall 313@Somerset in Singapore and freehold office property Sky Complex, which comprises three buildings, in Milan, Italy. The Reit's portfolio has an appraised value of about $1.41 billion.
Based on the Reit's unaudited pro forma balance sheet, net asset value per unit as of the proposed listing date will be $0.8134. Net property income is projected to be $47.9 million for next year and $65.8 million for 2021.
Projected distributable income is forecast at $44.9 million for next year and $62.7 million for 2021. Distribution per unit is forecast to be 3.82 cents, with distribution yield at 5.8 per cent for next year.
The public offer opens on Sept 25 at 9pm and closes on Sept 30 at 12pm, with the Reit expected to list on Oct 2. The minimum initial subscription for applications is 1,000 units. Placement tranche units are offered through an international placement including Singapore and excluding the United States.




Friday, 31 May 2019

Random Thoughts: Trade War and our Big 3 Banks, HK and Singapore ETF

In case you have been living under a rock for the last 2 years, the US and China are locking horns in a escalating trade war.

Here is a timeline from Bloomberg to help you get up to speed.

For those of you who have always wanted to buy into banks at their lows, the Big 3 banks have dropped about 20% off their recent 52 week highs. 

In addition, dividend yields for DBS and UOB have crossed the 5% threshold.



Here is what it looks like for the Tracker Fund of Hong Kong, and the SPDR Straits Times Index ETF


Time to think about opening the warchest...

Monday, 20 May 2019

Weekly Reads - Eagle Hospitality Trust IPO edition

Another week, another US hospitality trust IPO. Here are articles from news articles and bloggers who wrote about this.

IPO details from The Business Times

The offering price is US$0.78 per stapled security. A total of 580.6 million stapled securities are being offered, comprising an international placement of 535.7 million stapled securities to investors, including institutional and other investors in Singapore, and an offering of 44.9 million stapled securities to the public in Singapore.

EHT is a stapled group comprising Eagle Hospitality Real Estate Investment Trust (EH-Reit) and Eagle Hospitality Business Trust (EH-BT). It has an initial portfolio of 18 full-service hotel properties, with a total of 5,420 rooms and an aggregate valuation of about US$1.27 billion.

Projected annualised yield from 1st May 2019 to 31st Dec 2019 is 8.2%


Wednesday, 15 May 2019

Sunday, 5 May 2019

Weekly reads - ARA US Hospitality Trust

There's some buzz around 2 upcoming US REIT IPOs. In case anyone is still making up their minds, better hurry up. If you didn't know about this, here are some articles to help you get started.


Issuing US$0.88 per stapled security, close at noon on May 7 
Starts trading 2pm on Thursday, May 9.  
The expected distribution yield is 8 per cent from May 1 to Dec 31, 2019, and 8.2 per cent for the projection year 2020.  



None of the above should be construed as investment advice. Do your own due diligence as I will not be responsible for any loss/risk.

Monday, 22 April 2019

Quick Notes: What is a Dark Kitchen?


Quick Notes: What is a Dark Kitchen?


Another step in the disruption of the traditional restaurant industry, dark kitchens are growing in popularity. Here is a listing of some points and relevant articles. This is not meant to be analysis.



What is a Dark Kitchen? 



Dark Kitchens contain purpose-built kitchens fit for delivery with each kitchen allocated to a different restaurant brand.
No seating areas for guests. Essentially a kitchen for servicing food deliveries.
Operator such as Deliveroo takes a larger cut of restaurant takings when they use dark kitchens, customers are charged a delivery fee.
Usually sited in non-prime areas, but close to the customers they are serving
Equipment provided by operators like Deliveroo, but the menus and staff are provided by individual restaurants that want to launch or increase their delivery capacity.
Food ordered via apps online and delivered by couriers

Points to note:
Delivering from restaurants require customers to live within a short distance, or food quality suffers. Dark kitchens get around this problem by moving the kitchen to where the customer is.
Food order data, and hence customer preferences can be shared with restaurants
Allows restaurants to test new recipes or even entire concepts at relatively low risk/cost.
Use of big data to decide what restaurants will do best in new locations, adapt to customer preferences. identify sources of high demand/low supply


Restaurants depend on Dark Kitchens operator for data on customer preferences. Dark kitchen operators own the relationship


Labour is "Amazonified", low wages, high stress, long hours, repetitive tasks. Could eventually be made by robots.


Low cost food leads to depressed wages for workers


Reference



Inside Deliveroo's dark kitchens, the food delivery fight's new front


Will Online Food Delivery Get “Amazoned”?

Are dark kitchens the satanic mills of our era?


How Deliveroo's 'dark kitchens' are catering from car parks

‘Dark kitchens’ spell trouble for the restaurant trade

Travis Kalanick’s new venture buys UK ‘dark kitchens’ business

Robots and delivery services take over a kitchen-free future, reports says

Wednesday, 12 December 2018

Weekly reads - 12th December 2018: Bernie Madoff edition

Nearly 10 years ago, on 11th Dec, 2008, Bernard Madoff was arrested after his gigantic Ponzi scheme was exposed. Here are some articles to refresh our memories of what happened and what has happened since.

What happened then - an article from the Economist explaining what happened when the fraud was exposed


Timeline of events, from The Guardian


What did Madoff do , as explained by Harvard Business Review

Red flags that might have alerted people that its a fraud

Interview with Harry Markopolos, the man who tried to expose Madoff

10 years later, where are they now?


A surprising amount of money is recovered since the fraud was exposed

Monday, 26 November 2018

Random thoughts - Government Linked Companies, how are they doing now?

Many people, rightfully or wrongly, view Government Linked Companies (GLCs) as blue-chip and safe investments. How are they doing in these troubled times?

Let's take a look at the FSSTI since the start of the year:


So basically not so good. 

How about the GLCs listed on the Singapore Stock Exchange?

Here is a list of companies that are considered GLCs.



-comparing their prices as of today against the 52 week lows, quite a number of them are at, or quite near these levels.

-looking at the dividend yields, a number of them appear quite juicy at the 4% or more range. Do note that special dividends may have been included in the data above, skewing some of them

-2009 was the nadir of the Great Financial Crisis and many stocks plumbed all time lows during the year. Comparing the current prices against the lowest price hit during that year, 1 company stands out: SIA

-taking the average price of the various companies during 2009, we can see that a large number of them are trading near the 2009 average levels. Some of them are trading lower than the average price during 2009


So price resilience wise, the GLCs are hit by the recent market turmoil, but on the bright side, stock pickers may wish to start checking some of them out.

None of the above should be construed as investment advice. Do your own due diligence as I will not be responsible for any loss/risk.




Sunday, 4 November 2018

Weekly reads - 4th November 2018: Inflation, Grand Theft Auto and more

From Forager FundsAfter a decade of extraordinary monetary policy, has everybody underestimated the threat of inflation?

A short profile of Houser Brothers. The guys behind Grand Theft Auto and Red Dead Redemption


Eddie Lampert interview after the Sears bankruptcy


John Authers moves from the Financial Times to Bloomberg


Playing Hard - Netflix film about the making of For Honor

For Honor  is an action video game from Ubisoft (listed on the Paris Stock Exchange) and Playing Hard  is a  documentary by filmmaker Jea...